6 Simple Ways to Promote Your Online Business Offline

By Laura Spencer

1. Introductions

Pay attention to what you say about your work when you meet someone new. Whenever I met someone I used to simply say, “I’m a writer,” or “I work from home.” Those responses did absolutely nothing to promote my business. Most people think that a writer is the author of a novel and working from home could mean that I telecommute. Now when I meet someone I say, “I own a business that provides web content, writing, and editing services.” With that response, the person that I’m talking to gets a much clearer picture of what I actually do.

2. Friends and family

Make sure that your friends and family understand your business. I know that this can be a tough assignment. Sometimes family are the very last people to “get it” when it comes to how a freelancer earns money. However, if your friends and family do get it, then when they meet someone and describe your work to them that description will be accurate. How many times have you heard someone say that they got a project from a “friend of a friend?” That can only happen when the friend knows what to say about your business.

3. Business cards

Have one and share it with others. It’s amazing how many freelancers don’t even bother to create a business card. Yet, for many people getting a business card makes a business seem more legitimate. When you create your business card make sure to include your name, your website URL, your e-mail, and any other contact information that you may have. Once you have a business card, hand it out whenever you meet new people, enclose it with letters that you send, and give it to friends and family members.

4. Advertise

Advertising doesn’t have to be expensive. You can take out an advertisement in back of the business section of your local newspaper (look for a smaller paper). You may also be able to place an advertisement in a small, regional magazine. Often, sports teams from local schools and civic organizations are looking for sponsorship. For a small donation, the team is often willing to place an ad for your business in their program. Finally, don’t forget to explore the possibility of placing an advertisement in your local telephone directory.

5. Join a group

One of the easiest ways to promote your online business offline is to become part of an offline group. This expands your network of contacts. Most towns and cities have business-oriented organizations such as the local Chamber of Commerce that you can join. However, an organization need not be business-related for you to engage in networking. If you have a hobby or other special interest, then you can join a group that focuses on that particular interest. Even though your fellow group members may not be potential customers, they may know of someone else who can use your services.

6. Direct mail

Prepare an informative packet for a small, targeted group of businesses (or customers) in your local area that could use your services. Personalize each packet with a letter describing specifically how your business can be of help. Mail the packets out and follow through in a few weeks with a friendly call to see if the potential customer received the packet. Ask if they have any questions about the information that you provided.